Screen & Green Toolkit

We’re so excited you’ve decided to host a Screen & Green event of WOAO? We want your event to be a successful and meaningful experience for you & your community, so we’ve compiled this toolkit to help guide and make suggestions about what works well from our experience.

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We’d love to hear from you, too, so if you have ideas, please contact us at:  littlebeanproductions@gmail.com

Host Partners:

We have made many friends simply by reaching out & collaborating.  Now’s the time to expand your network!

  • You may want to partner with local organizations and/or companies* who will help promote the event to their members/customers—you could even invite them to be a co-host & include their logo on the flyer.  See our sample host invitation here.

*Check out our Outreach Partners page to get in touch with non-profits who can share their literature & companies who can provide samples of/coupons for organic products with your audience.

Attendees:

This is an opportunity to bring folks together and foment the food revolution.

  • Think strategically about who you’d like to attend.*  Of course, you should invite friends, family, co-workers, local storeowners, restaurateurs/chefs, teachers, students…  The list could go on and on!  But we like the idea of inviting Keynote Listeners—folks in your community who are change-makers or widely influential.

Ticketing/Volunteer Details:

Some say the devil’s in the details, but we don’t think so; it’s just part of the fun!

  • Think about how you will handle ticketing and how much you will charge.  We encourage ticket sales!
  • If your event is a formal fundraiser and you’ll accept donations above & beyond a regular ticket fee, please contact us at littlebeanproductions@gmail.com.  Fundraisers require special permission.
  • Think about how many volunteers you will need and ask them to sign up in advance to help with your event.

 

Where’s the “Green” in Your Screen & Green?:

We made WOAO? as a tool to spark discussion.*  We hope you will use the film as a platform to develop your community’s awareness of agricultural & environmental issues.

  • Brainstorm what will most engage your audience.  What do folks in your community need to know about/do?  What green programs/activities already exist that need further promotion?

*You can contact us, if you need help with strategic brainstorming!

Invite the Director:

Shelley loves to connect with the audience, share stories about how the film was made and suggest how folks can engage further in the organic movement.

  • If the director attends your event, she would be happy to give a talk about food citizenship or participate in a volunteer activity to help rally the troops.  Just send us an email to littlebeanproductions@gmail.com, if you’d like to invite Shelley to attend!

Promotion:

Spreading the word is like spreading love; the more you give, the more you get.

  • Once the event has been planned, start promoting it.*  Of course, you have our customizable flyer, but you can also reach out to your local newspapers, bloggers & radio stations to submit an event listing (see sample listing here).  Create an event on Facebook & promote via Twitter.  Please use the “#woao” hashtag.  Be sure to keep in touch with us & we’ll promote it too! <Connect with us on Twitter & Facebook!>

*Plus, check out our suggested Event Timeline.

Technical:

We’ve learned this the hard way.  Do yourself a favor & don’t skip this step.

  • Be certain to do video & audio check* several hours before guests arrive.

*Take a gander at our suggested Technical Checklist, especially if you’re screening in a non-traditional venue!  Plus, there’s info if you’d like to do a Live Webcast of your event!.

Food & Conviviality:

The last night of our NYC Premiere, we shared a watermelon from Bellevue Gardens Organic Farm (yes—the one featured in the film!) with the audience.  It was the best moment of the entire week; the discussion table became the eating table and the barriers between the stage & the audience were broken.  The experts & audience alike were slurping up the organic deliciousness and were sharing their stories.

  • We suggest offering some form of organic food to share after panel. Who’s a local farmer or artisan you could support?  What’s in season?  It could be as simple as a loaf of organic bread with jam or pickles…

Sharing is Caring:

Be proud that you’re continuing the national discussion to advance organic agriculture!

  • Once your event has wrapped, please share the story of your WOAO? Screen & Green Event on Facebook and send us your photos to be archived on our website!
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