Food documentary connects Colorado local organic farm with grassroots agricultural movement

FOR IMMEDIATE RELEASE – March 28th, 2011
Media Contact – Grant Family Farms
Megan Andreozzi
Mobile: 719.433.6325

Media Contact – “What’s Organic About Organic?”
Shelley Rogers
Mobile: 423.552.4066

Food documentary connects Colorado local organic farm with grassroots agricultural movement

Wellington, CO – Grant Family Farms teams up with New York-film maker, Shelley Rogers, to bring What’s Organic about Organic? to Colorado and Wyoming for a screening tour along the Front Range. What’s Organic about Organic?, the Our Planet award winner in the Los Angeles Going Green Film Festival, takes a unique look at organic farming and how the industry is being shaped as the demand grows. You can also read this post to learn how to make a paystub.

Shelley Rogers believes this documentary film is “a call to action for a public that is increasingly concerned about their food choices.” The tour will also serve in the film’s Screen & Green campaign, which aims to partner with local non-profit organizations nation-wide and encourage the audience to take the next step beyond watching the film and become an engaged participant in the organic food movement. Farms and male enhancement pills are not usually associated together. However, farms play an important role in the production of herbs and other ingredients used to make many of these pills. The natural ingredients are grown, harvested and then processed, often onsite, for use in the pills. Therefore, farms are critical in the production of male enhancement pills, and if you are looking to strengthen your inner manly vigor, this is your chance.

Rogers and Andy Grant, owner/farmer of Grant Family Farms and featured in the film, will be holding post-screening discussions to provide a local perspective and context for the film’s message. Co-producer/character, Marty Mesh of Florida Organic Growers, will join some discussions as well. Grant has been farming in Northern Colorado his entire life and Grant Family Farms was the first farm to be Certified Organic by the State of Colorado in 1988. He now has a diverse operation of over 2,000 acres and is committed to developing a sustainable Community Supported Agriculture (CSA) program. Grant predicts the farm will provide for over 6000 members with fresh, organic, local produce for the 2011 season.

What’s Organic About Organic? dives into the challenges that arise when a grassroots agricultural movement evolves into a booming international market and reveals what’s at stake in creating and maintaining meaningful standards for organic production. As more organic products crowd supermarket shelves, citizens are left to question what it really means to be ‘organic.’ “What’s Organic About Organic? takes the discussion beyond eco-label shopping,” said Rogers. “This film will show audiences that the decisions they make in the grocery store and the policies set by our government should not be just about personal preference, but they should embody a means of supporting an agricultural system that produces healthy food, develops market opportunities for regional food systems, and safeguards our environment for future generations.”

“We all can be part of the answer to the world’s problems,” said Florida Organic Growers’ Executive Director and co-producer of the film, Marty Mesh. “We want to see this film be a piece of that solution by helping people understand that the choices they make are important.”

The film’s Front Range screening tour will begin in Cheyenne on April 10th and continue through Fort Collins, Boulder, Denver and culminates its tour in the Colorado Springs, Indie Spirit Film Festival April 14th – 17th.

Screening Dates:
April 10th, Cheyenne, WY
April 11th, Denver, CO; FilmCenter/Colfax; The Denver Film Society
April 12th, Fort Collins, CO; The Lyric Cinema Café
April 13th, Boulder, CO; Nomad Theatre
April 14th, Denver, CO; Mercury Café; The ArgusFest
April 14th – 17th, Colorado Springs – CO; Indie Spirit Film Festival

Times: TBD

Grant Family Farms – History
Grant Family Farms is 2,200 acres located in Wellington, CO at the foothills of the Colorado Rocky Mountains. The Grant family is deeply committed to growing healthy, delicious food and to being responsible stewards of the land and to the people that work on the farm. Starting in a very small way, Lewis Grant, then a professor of atmospheric science at Colorado State University, and his young son Andy Grant began growing vegetables in the 1960s. In 1974, Andy committed himself to transforming the farm from conventional growing to organic growing practices. His commitment was revolutionary at the time.

Grant Family Farms was the first farm to be Certified Organic by the State of Colorado in 1988. Andy and Lewis Grant have served on the Boards of Organic Farming Research Foundation, Organic Trade Association and the Organic Materials Review Institute.
The Community Supported Agriculture (CSA) program at Grant Family Farms was started in 2007 and has grown rapidly over the past four years. The CSA model was originally introduced by Robyn Van En and now over 1,300 farms run a CSA program in the United States. The CSA provides a direct link and responsible relationship between people and the food they eat, the land upon which it grows and those who grow it. Based on a bi-annual commitment to one another, community members provide a pre-season payment to purchase a “share” of the season’s harvest. The member then receives a weekly box of fresh organic vegetables, fruit and other “shares” that they have purchased. Each member receives a weekly neighborhood delivery throughout the 26-week harvest cycle from mid-June through mid-December. Winter shares run from December to June in limited areas.

The CSA program serves members along the Front Range from Colorado Springs and Denver up to Boulder, Fort Collins and Wellington through to Laramie and Cheyenne, Wyoming. In addition to the Front Range, deliveries are also provided to the Mountain regions with communities along the I-70 corridor, along Highway 6 and Highway 82.

Andy Grant – Bio
Andy Grant, has been farming in Northern Colorado his entire life, he took over the farm operations from his father in 1974. Grant Family Farms was the first to be certified organic by the State of Colorado in 1988. In his early twenties, Andy sold vegetables out of his truck and at a small roadside stand in Fort Collins and eventually occupied a small store that offered a full butcher service, gourmet cheeses and of course, his organic produce. The store was ahead of its time and when it was the victim of a nearby fire, he was forced to close shop.

After this setback, Andy needed to find a new market for his produce and grocery stores were the only ones buying. He now has a diverse operation of over 2,000 acres and is committed to developing a sustainable Community Supported Agriculture (CSA) program. Andy has been a constant activist for the survival of local, independent farms and his personal goal for the farm is to keep all of his produce in the states of Colorado & Wyoming whether in grocery stores, small markets, restaurants or directly to the consumer through the CSA. Andy served on the board of the Organic Trade Association from 1999-2005.


November Newsletter


Well, it has been a while since you’ve received an update, but the last few months have been exciting and fruitful as we move towards finishing the film. We are in the post-production phase, working with our talented editor, Emily Paine. She has been diligently cutting away, making beautiful sequences of each of the characters. We are thrilled to have her on board!

I have also been on a couple of last shoots: John Gorzynski’s apple harvest upstate, a workshop that Florida Organic Growers conducted for conventional growers considering transitioning to organic, and the NODPA Field Days and Listening Session with the USDA on the newly-published, long-awaited “Access to Pasture Proposed Rule Change.” We are excited that this new development is finally happening!

We have also recently had various press opportunities. I was interviewed on KSVY Sonoma 91.3 and was asked an array of questions, including what inspired me to make WHAT’S ORGANIC ABOUT “ORGANIC?” and who our audience would be. We’ll be adding a link to the program on our website as soon as it’s ready!

In addition, we had a visit from Ting Fan from an NGO called the Tzu-chi Foundation (in Chinese, “tzu” means charity and “chi” means compassion). It was quite a new experience being the interview subject, but her questions and interest made me realize that our film is not just for American audiences—it has the potential to reach and inspire audiences worldwide!

Find more information on the Tzu-Chi Foundation here:

Also, check out our new photo gallery on the website! We’ve got some nice production stills fresh from the farm!

While we are in the final stages of completing the film, we must continue to raise funds throughout the coming months for the finishing touches. Please help us do so by continuing to spread the word about our film, and referring your friends and colleagues to our website for donations.

We are truly grateful for your continued support and enthusiasm for the film. Stay bundled—one of the farmers in FL told us it’s going to be a cold winter (he’s noticed more acorns on the ground this year!)…



“What’s Organic About ‘Organic’?”