We’re so excited you’ve decided to host a Screen & Green event of WOAO? We want your event to be a successful and meaningful experience for you & your community, so we’ve compiled this toolkit to help guide and make suggestions about what works well from our experience.
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We’d love to hear from you, too, so if you have ideas, please contact us at: littlebeanproductions@gmail.com
Host Partners:
We have made many friends simply by reaching out & collaborating. Now’s the time to expand your network!
- You may want to partner with local organizations and/or companies* who will help promote the event to their members/customers—you could even invite them to be a co-host & include their logo on the flyer. See our sample host invitation here.
*Check out our Outreach Partners page to get in touch with non-profits who can share their literature & companies who can provide samples of/coupons for organic products with your audience.
Attendees:
This is an opportunity to bring folks together and foment the food revolution.
- Think strategically about who you’d like to attend.* Of course, you should invite friends, family, co-workers, local storeowners, restaurateurs/chefs, teachers, students… The list could go on and on! But we like the idea of inviting Keynote Listeners—folks in your community who are change-makers or widely influential.
Ticketing/Volunteer Details:
Some say the devil’s in the details, but we don’t think so; it’s just part of the fun!
- Think about how you will handle ticketing and how much you will charge. We encourage ticket sales!
- If your event is a formal fundraiser and you’ll accept donations above & beyond a regular ticket fee, please contact us at littlebeanproductions@gmail.com. Fundraisers require special permission.
- Think about how many volunteers you will need and ask them to sign up in advance to help with your event.
Where’s the “Green” in Your Screen & Green?:
We made WOAO? as a tool to spark discussion.* We hope you will use the film as a platform to develop your community’s awareness of agricultural & environmental issues.
- Brainstorm what will most engage your audience. What do folks in your community need to know about/do? What green programs/activities already exist that need further promotion?
*You can contact us, if you need help with strategic brainstorming!
Invite the Director:
Shelley loves to connect with the audience, share stories about how the film was made and suggest how folks can engage further in the organic movement.
- If the director attends your event, she would be happy to give a talk about food citizenship or participate in a volunteer activity to help rally the troops. Just send us an email to littlebeanproductions@gmail.com, if you’d like to invite Shelley to attend!
Promotion:
Spreading the word is like spreading love; the more you give, the more you get.
- Once the event has been planned, start promoting it.* Of course, you have our customizable flyer, but you can also reach out to your local newspapers, bloggers & radio stations to submit an event listing (see sample listing here). Create an event on Facebook & promote via Twitter. Please use the “#woao” hashtag. Be sure to keep in touch with us & we’ll promote it too! <Connect with us on Twitter & Facebook!>
*Plus, check out our suggested Event Timeline.
Technical:
We’ve learned this the hard way. Do yourself a favor & don’t skip this step.
- Be certain to do video & audio check* several hours before guests arrive.
*Take a gander at our suggested Technical Checklist, especially if you’re screening in a non-traditional venue! Plus, there’s info if you’d like to do a Live Webcast of your event!.
Food & Conviviality:
The last night of our NYC Premiere, we shared a watermelon from Bellevue Gardens Organic Farm (yes—the one featured in the film!) with the audience. It was the best moment of the entire week; the discussion table became the eating table and the barriers between the stage & the audience were broken. The experts & audience alike were slurping up the organic deliciousness and were sharing their stories.
- We suggest offering some form of organic food to share after panel. Who’s a local farmer or artisan you could support? What’s in season? It could be as simple as a loaf of organic bread with jam or pickles…
Sharing is Caring:
Be proud that you’re continuing the national discussion to advance organic agriculture!
- Once your event has wrapped, please share the story of your WOAO? Screen & Green Event on Facebook and send us your photos to be archived on our website!